Brand Retail Design
Refresh a fading retail brand
A necessary comfort in an uncomfortable world
There is a current trend of consumers wanting healthier options. Although, they do not look to 7-11 for grain bowls, green juices and kale salads. People go to 7-11 on days they need a break from good behavior. It is a place where they can get what they need and not be judged.
The Consumers Wants & Needs
But 7-11 is for Everyone
The new store concept has an updated traffic flow that allows customers to navigate the store easier and faster to ensure efficiency and conveience.
Mood Board & Store Inspiration
Many people have memories of going to 7-11 as a child so we wanted to give it a nostalgic and retro flare to the design and art direction
7- Select Rebrand
Currently, the 7-Select brand lacks consistency so we wanted to make it one cohesive brand that customers would recognize. Their iconic offerings such as the slurp and big gulp would stay the same.
We condensed both of the 7-11 apps into one and created opposite day , 11-7 day where customers can donate their unused rewards points to a cause of their choice. For this day, 7-11 will match a portion of those donations to a local or national cause.
7-11 Food Truck
7-11 is a part of the community. A food truck is a way for 7-11 to go out into the community and attend local events and festivals.
Elyse Jolley - Strategist
Jeremy Stokes - Experience Designer
Emily Adamson - Art Director
Katie Dinardo - Art Director
Rachel Curry - Copywriter