Brand Retail Redesign 

The Ask

Refresh a fading retail brand 

Strategy

A necessary comfort in an uncomfortable world  

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The Situation

There is a current trend of consumers wanting healthier options. Although, they do not look to 7-11 for grain bowls, green juices and kale salads. People go to 7-11 on days they need a break from good behavior. It is a place where they can get what they need without judgement. 

Store Redesign

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The new store concept has an updated traffic flow that allows customers to navigate the store easier and faster to ensure efficiency and conveience. 

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Mood Board & Store Inspiration

Many people have memories of going to 7-11 as a child, so we gave a nostalgic and retro flare to the design and art direction. 

The tag line your welcome was chosen to convey the message that all people are welcome in 7-11.

Employee Uniforms
Employee Uniforms

7-Select Brand
7-Select Brand

Currently, the 7-Select brand lacks consistency, so we made it one cohesive brand that customers will recognize. Their iconic offerings such as the slurp and big gulp would stay the same.

7-11 Food Truck
7-11 Food Truck

7-11 is a part of the community. A food truck is a way for 7-11 to go out into the community and attend local events and festivals.

Employee Uniforms
Employee Uniforms

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The Team

Elyse Jolley - Strategist 

Jeremy Stokes - Experience Designer

Emily Adamson - Art Director 

Katie Dinardo - Art Director

Rachel Curry - Copywriter 

Shayla Johnson - Creative Brand Management