Brand Retail Design 

The Ask

Refresh a fading retail brand 

Strategy

A necessary comfort in an uncomfortable world  

The Situation

There is a current trend of consumers wanting healthier options. Although, they do not look to 7-11 for grain bowls, green juices and kale salads. People go to 7-11 on days they need a break from good behavior. It is a place where they can get what they need and not be judged. 

The Consumers Wants & Needs

Early Risers

Coffe

Fast Breakfast

Quick

Multiple Locations

Open Early 

Freshmen

Energy Drinks

Late-night snacks

Inexpensive 

Walking Distance 

Open Late

But 7-11 is for Everyone

Store Redesign

The new store concept has an updated traffic flow that allows customers to navigate the store easier and faster to ensure efficiency and conveience. 

Mood Board & Store Inspiration

Many people have memories of going to 7-11 as a child so we wanted to give it a nostalgic and retro flare to the design and art direction 

Employee Uniforms 

7- Select Rebrand 

Currently, the 7-Select brand lacks consistency so we wanted to make it one cohesive brand that customers would recognize. Their iconic offerings such as the slurp and big gulp would stay the same. 

In-Store Promotion

7-11 App

We condensed both of the 7-11 apps into one and created opposite day , 11-7 day where customers can donate their unused rewards points to a cause of their choice. For this day, 7-11 will match a portion of those donations to a local or national cause. 

7-11 Food Truck

7-11 is a part of the community. A food truck is a way for 7-11 to go out into the community and attend local events and festivals. 

The Team

Elyse Jolley - Strategist 

Jeremy Stokes - Experience Designer

Emily Adamson - Art Director 

Katie Dinardo - Art Director

Rachel Curry - Copywriter 

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