Ban.do - Product Relaunch
Build a complete marketing plan to relaunch Ban.do
Ban.do offers clothes, accessories, gifts etc. They value fun, breaking stigmas, and empowring women
A lifestyle brand
A designer brand
Perceptual Map of Competitors
Where we want Ban.do to be
Sophisticated enough for the working woman
Casual is becoming the new norm in American workplaces, but where are the clothes to match?
Casual dress codes
Flexible work styles
Informal work environments
In a world of dull professional wear, Ban.do has the opportunity to bring the fun.
For women who want to be professional without losing the fun, Ban.do is the brand that best outfits them for the life they want to live
Ban.do already has a large and loyal social media following that is a great platform to introduce their business casual line. The business casual line would launch on Instagram. Then the line would be promoted on LinkedIn and Pinterest. Finally, there would be a partnership with StichFix to send suggested clothing items to subscribers.
Why it works
Takes advantage of current business casual trends
Leverages their existing markets
Fills an unfulfilled need
Rachel Sherman - Strategist
Michelle McGuire - Strategist
Chris Bates - Creative Brand Manager