Ban.do - Product Relaunch 

The Ask

Build a complete marketing plan to relaunch Ban.do

Company Overview 

Ban.do offers clothes, accessories, gifts etc. They value fun, breaking stigmas, and empowring women 

Ban.do Is 

A lifestyle brand

Inclusive

Colorful

Mature

Eccentric

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Ban.do Isn't 

A designer brand

Exclusive

Preppy

For teenagers

Traditional

Perceptual Map of Competitors  
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Where we want Ban.do to be

Sophisticated enough for the working woman

Opportunity 

Casual is becoming the new norm in American workplaces, but where are the clothes to match?

 

Workplace Trends

Casual dress codes

Flexible work styles

Informal work environments

In a world of dull professional wear, Ban.do has the opportunity to bring the fun.

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Position

For women who want to be professional without losing the fun, Ban.do is the brand that best outfits them for the life they want to live

Marketing

Ban.do already has a large and loyal social media following that is a great platform to introduce their business casual line. The business casual line would launch on Instagram. Then the line would be promoted on LinkedIn and Pinterest. Finally, there would be a partnership with StichFix to send suggested clothing items to subscribers.

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Why it works 

Takes advantage of current business casual trends

Leverages their existing markets

Fills an unfulfilled need

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The Team

Rachel Sherman - Strategist

Michelle McGuire - Strategist

Chris Bates - Creative Brand Manager