Shayla Johnson
KIND - Pet Food
The Ask
Develop and design a pet food line for KIND that resonates with their current customer
Strategy
You don't have to be a dog or cat person
BE A KIND PERSON
The Situation
60% of KIND users are dual pet owners
The Idea
A pet treat with natural ingredients made for both cats and dogs
Packaging
Matte material is used for the pet food to distinguish it from original KIND products
Pricing
Bag: $10.99
Bar: $2.99
Flavors
Media Ecosystem
Placement
KIND pet treats will be placed in Petco , PetSmart, Fresh Market, Whole Foods, and Wegmans. Additionally, the treats will be available online at Chewy and Amazon.
The Team (all creative brand managers)
Alisha Taylor
Lee Kuykendahl
Cody Colvin
Joe Reilly