KIND - Pet Food

The Ask

Develop and design a pet food line for KIND that resonates with their current customer 

Strategy

You don't have to be a dog or cat person 

BE A KIND PERSON

The Situation

60% of KIND users are dual pet owners 

The Idea

A pet treat with natural ingredients made for both cats and dogs 

Packaging

Matte material is used for the pet food to distinguish it from original KIND products 

Pricing

Bag: $10.99

Bar: $2.99

Flavors

Media Ecosystem

Placement

KIND pet treats will be placed in Petco , PetSmart, Fresh Market, Whole Foods, and Wegmans. Additionally, the treats will be available online at Chewy and Amazon.

The Team

Alisha Taylor 

Lee Kuykendahl

Cody Colvin

Joe Reilly

Shayla Johnson

CONTACT
EMAIL
SEND ME A NOTE
CONNECT
  • White LinkedIn Icon
  • Resume_icon

© 2023 by ANNA DAVIS. Proudly created with Wix.com