KIND - Pet Food

The Ask

​

Develop and design a pet food line for KIND that resonates with their current customer 

Strategy

​

You don't have to be a dog or cat person 

​

BE A KIND PERSON

The Situation

​

60% of KIND users are dual pet owners 

The Idea

​

A pet treat with natural ingredients made for both cats and dogs 

Packaging

Matte material is used for the pet food to distinguish it from original KIND products 

Pricing

​

Bag: $10.99

​

Bar: $2.99

Flavors

Media Ecosystem

Placement

​

KIND pet treats will be placed in Petco , PetSmart, Fresh Market, Whole Foods, and Wegmans. Additionally, the treats will be available online at Chewy and Amazon.

The Team

​

Alisha Taylor 

Lee Kuykendahl

Cody Colvin

Joe Reilly

Shayla Johnson