KIND - Pet Food

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The Ask

Develop and design a pet food line for KIND that resonates with their current customer 

Strategy

You don't have to be a dog or cat person 

BE A KIND PERSON

The Situation

60% of KIND users are dual pet owners 

The Idea

A pet treat with natural ingredients made for both cats and dogs 

Packaging

Matte material is used for the pet food to distinguish it from original KIND products 

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Pricing

Bag: $10.99

Bar: $2.99

Flavors

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Media Ecosystem

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Placement

KIND pet treats will be placed in Petco , PetSmart, Fresh Market, Whole Foods, and Wegmans. Additionally, the treats will be available online at Chewy and Amazon.

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The Team (all creative brand managers)

Alisha Taylor 

Lee Kuykendahl

Cody Colvin

Joe Reilly