Shayla Johnson
PayPal - Future Scenarios
The Ask
Develop strategy and ideas that can help PayPal prepare for the future
Japan
Scope
5 years - 2023
Scenario Drivers
Key Driver 1: Adoption of digital currency
Current cash/digital vs. more digital cash
Key Driver 2: Types of Touch points
Current touch points vs. more touch point
Scenarios
Scenario 1:
The Cash to Digital ratio remains the same
PayPal hasn’t changed in operations or touch-points since 2018
Business as usual
Operations as usual
Scenario 2:
Asia Pacific becomes increasingly cashless
More consumers find PayPal to be a useful service and continue to meet PayPal in the expected places (Website, App and e-commerce plug-ins)
Business volume increases
Operations as usual
Scenario 3:
Despite cash/digital remaining the same, consumers are able to use PayPal in more ways.
Therefore the amount of users remains the same but each users average number of transactions increases.
Business as usual
Operations expand
Scenario 4:
More customers
More ways to pay with more touch points
Business volume increases
Operations expand
Target
Japanese entrepreneurs
Position
PayPal guides aspiring entrepreneurs in Japan with excellent merchant services
Strategy
PayPal is the Japanese entrepreneur's guiding light
Business Objective
Open 10 co-working spaces with 100 monthly members each in Japan
Tactics
Introduce high school and college student to entrepreneurship with a mascot competition. The mascot would represent the PayPal brand.
The new mascot would be used in Anime and featured in the Nintendo game, Animal Crossing
There will be a real life co-working space brought to Japan by PayPal. It will offer resources to aspiring entrepreneurs that include: coaching, consulting, supplies, and workshops.