PayPal - Future Scenarios 

The Ask 

Develop strategy and ideas that can help PayPal prepare for the future

Japan
Scope

5 years - 2023

Scenario Drivers 

Key Driver 1: Adoption of digital currency

Current cash/digital vs. more digital cash

Key Driver 2: Types of Touch points

Current touch points vs. more touch point

Scenarios

Scenario 1:

The Cash to Digital ratio remains the same

PayPal hasn’t changed in operations or touch-points since 2018

Business as usual 

Operations as usual 

Scenario 2:

Asia Pacific  becomes increasingly cashless

More consumers find PayPal to be a useful service and continue to meet PayPal in the expected places (Website, App and e-commerce plug-ins)

Business volume increases

Operations as usual

Scenario 3:

Despite cash/digital remaining the same, consumers are able to use PayPal in more ways.

Therefore the amount of users remains the same but each users average number of transactions increases.

Business as usual

Operations  expand

Scenario 4:

More customers

More ways to pay with more touch points 

Business volume increases

Operations expand

Target 

Japanese entrepreneurs 

Position

PayPal guides aspiring entrepreneurs in Japan with excellent merchant services

Strategy

PayPal is the Japanese entrepreneur's guiding light

Business Objective 

Open 10 co-working spaces with 100 monthly members each in Japan

Tactics

Introduce high school and college student to entrepreneurship with a mascot competition. The mascot would represent the PayPal brand.

The new mascot would be used in Anime and featured in the Nintendo game, Animal Crossing

There will be a real life co-working space brought to Japan by PayPal. It will offer resources to aspiring entrepreneurs that include: coaching, consulting, supplies, and workshops.   

The Team

Emily Brown - Strategist

Aaron Lee - Strategist

Art Ross - Creative Brand Manager

Shayla Johnson - Creative Brand Manager

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