Pumpkin's Kitchen Cafe - Live Client 

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The Ask

Gain additional 20 customers a week, a brand profile, redesign current marketing materials and a strategy for 6 to 9 months


Upgrade overall experience inside and outside the restaurant


Our Kitchen is your kitchen


Celebrating Richmond's soul through food


Change name from Pumpkin's Kitchen Cafe to Pumpkin's Kitchen, new tagline, new logo that is simple and concise, menu update, photography refresh, and update restaurant experience

New Logo
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Restaurant Update 
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Social Media:

Simplified  handle: @pumpkinskitchenrva

uniformed language

varied posts

Use a planning and design tool for consistent messaging 


Refresh website so it is simple and professional to allow easier navigation


Use business resources, SCORE Mentors Richmond, that provide workshops and mentors to small business owners to further entrepreneurship knowledge and stay up to date with best practices 

Engage in more community involvement to attract new and loyal customers with the following:

Richmond Black Restaurant Week-Movement dedicated to empowering and supporting Blacks in Food Service

Heart and Soul Brew Fest @ Hardywood Park Craft Brewery -Music, urban art, craft beers


Establish a partnership with the Market at 25th to distribute Pumpkin's Kitchen's popular food items


Host a jazz night and open mic night once the bar is installed


Invest in a food truck to gain more sales and become more of  a fixture in the community

The Team

Michelle McGuire - Strategist

Elliot Hartz - Experience Designer

Shayla Johnson - Creative Brand Manager