Pumpkin's Kitchen Cafe - Live Client 

The Ask

Gain additional 20 customers a week, a brand profile, redesign current marketing materials and a strategy for 6 to 9 months

Opportunity

Upgrade overall experience inside and outside the restaurant

Strategy

Our Kitchen is your kitchen

Position

Celebrating Richmond's soul through food

Now
Timeline

Change name from Pumpkin's Kitchen Cafe to Pumpkin's Kitchen, new tagline, new logo that is simple and concise, menu update, photography refresh, and update restaurant experience

New Logo
Before 
After
Restaurant Update 
Short-Term

Social Media:

Simplified  handle: @pumpkinskitchenrva

uniformed language

varied posts

Use a planning and design tool for consistent messaging 

 

Refresh website so it is simple and professional to allow easier navigation

 

Use business resources, SCORE Mentors Richmond, that provide workshops and mentors to small business owners to further entrepreneurship knowledge and stay up to date with best practices 

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Engage in more community involvement to attract new and loyal customers with the following:

Richmond Black Restaurant Week-Movement dedicated to empowering and supporting Blacks in Food Service

Heart and Soul Brew Fest @ Hardywood Park Craft Brewery -Music, urban art, craft beers

Long-Term

Establish a partnership with the Market at 25th to distribute Pumpkin's Kitchen's popular food items

 

Host a jazz night and open mic night once the bar is installed

 

Invest in a food truck to gain more sales and become more of  a fixture in the community

The Team

Michelle McGuire - Strategist

Elliot Hartz - Experience Designer

Shayla Johnson - Creative Brand Manager

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