Shayla

Johnson

VCU Brandcenter Curriculum 

The VCU Brandcenter is recognized as America's number one graduate program for advertising and branding. The Creative Brand Management track focuses on the core fundamentals of a traditional MBA curriculum with an added emphasis on creativity and collaboration. The program is centered on branding, insight driven strategy, and the application of creativity in business.

Academic Education

VCU BRANDCENTER

Masters of Science in Business with a concentration in

Creative Brand Management | May 2020

Relevant Coursework

- Business of Branding

-Strategic Thinking

-Creative Thinking

-Research Methodologies

NORTH CAROLINA STATE UNIVERSITY 

Bachelors of Science in Business Administration with a concentration in Marketing | May 2018

Extracurricular Activities

- All-Girl Cheerleading Team: Fundraiser Chair & Community Service Chair

-Queen In You Vice President

- American Marketing Association

-Air Force ROTC

Capstone Project

BRAND MANAGEMENT STUDENT CONSULTANT 

Playboy | Jan 2020 - April 2020

Conducted a brand audit,  category research, consumer research, and competitor analysis to develop strategic recommendations for a new product line and its launch.

Things I love

- A new makeup look

- Trying something new I found on  Pinterest

- Coaching cheerleading

Work Experience

SOCIAL MEDIA ASSISTANT

Market at 25th | January 2019 - October 2019

-Managed Social Media accounts through Buffer: including Instagram and Facebook

- Attended events promoting store Grand Opening

- Increased Facebook engagement by 46% and reach by 78%

- Increased Instagram followers by 2,317

-Increased Facebook followers by 2,967

-Wrote Press Release for You Snap We Match Program

ACCOUNT MANAGEMENT INTERN 

Madison+Main | May 2019 -August 2019

-Supported the Account Management team with various marketing campaigns

-Conducted market research,including research analysis

-Took part in creative concept sessions

-Helped research media plans for clients

COMMUNICATION INTERN

Hillsborough Street Community Service Corporation | May 2017-August 2017

Managed social media accounts through Hoot Suite including: Instagram, Facebook, and Twitter

- Utilized marketing tables at events to promote the Hillsborough Street App

- Collected and analyzed social media data in excel spreadsheets

- Posted blogs, specials, events, and updates on the Hillsborough Street website

MARKETING INTERN & AMBASSADOR 

Graduate Management Admission Council |

Jan 2017 - April 2017

-Carried out marketing tactics with tabling events and posted flyers on campus each week

- Posted on social media handles about upcoming specials, events, and informative webinars

- Demonstrated public speaking skills when informing students about the GMAT exam through presentations

Professional Skills 

Brand Strategy & Positioning

Critical & Creative Thinking

Teamwork & Collaboration

Leader of Cross-Functional Teams

Qualitative & Quantitative Research

Focus Groups & Surveys

Social Media Strategy

Google Adwords

Project Management

Keynote

Get in touch!

Email: johnsons26@mymail.vcu.edu

Website: shaylareneejohnson.com

CONTACT
EMAIL
CONNECT
  • White LinkedIn Icon

© 2023 by ANNA DAVIS. Proudly created with Wix.com