Shayla

Johnson

VCU Brandcenter Curriculum 

The VCU Brandcenter is recognized as America's number one graduate program for advertising and branding. The Creative Brand Management track focuses on the core fundamentals of a traditional MBA curriculum with an added emphasis on creativity and collaboration. The program is centered on branding, insight driven strategy, and the application of creativity in business.

Academic Education

VCU BRANDCENTER

Masters of Science in Business with a concentration in

Creative Brand Management | May 2020

Relevant Coursework

- Business of Branding

- Strategic Thinking

- Creative Thinking

- Research Methodologies

NORTH CAROLINA STATE UNIVERSITY 

Bachelors of Science in Business Administration with a concentration in Marketing | May 2018

Extracurricular Activities

- All-Girl Cheerleading Team: Fundraiser Chair & Community Service    Chair

- Queen In You Vice President

- American Marketing Association

- Air Force ROTC

Capstone Project

BRAND MANAGEMENT STUDENT CONSULTANT 

Playboy | Jan 2020 - April 2020

Conducted a brand audit,  category research, consumer research, and competitor analysis to develop strategic recommendations for a new product line and its launch.

Things I love

Reviewing a new restaurant 

Trying something I found on Pinterest

Coaching cheerleading

Work Experience

SOCIAL MEDIA ASSISTANT

Market at 25th | Jan 2019 - Oct 2019

- Managed Social Media accounts through Buffer, including    Instagram and Facebook

- Assisted at events promoting grand opening

- Increased Facebook engagement by 46% and reach by 78%

- Increased Instagram followers by 2,317

- Increased Facebook followers by 2,967

- Wrote Press Release for You Snap We Match Program

- Updated website using Wix

ACCOUNT MANAGEMENT INTERN 

Madison+Main | May 2019 -Aug 2019

- Supported the Account Management team with various    marketing campaigns

- Conducted market research and competitor analysis

- Participated in creative concept sessions

- Scheduled social media posts

- Answered calls and directed messages using multi-line telephone   system 

COMMUNICATION INTERN

Hillsborough Street Community Service Corporation | May 2017-Aug 2017

- Managed social media accounts through Hoot Suite,      including Instagram, Facebook, and Twitter

- Utilized marketing tables at events to promote the Hillsborough Street   App

- Collected and analyzed social media data in excel spreadsheets

- Posted blogs, specials, events, and updates on the Hillsborough    Street website

MARKETING INTERN & AMBASSADOR 

Graduate Management Admission Council |

Jan 2017 - April 2017

- Carried out marketing tactics with tabling events and posted flyers on campus each week

- Posted on social media handles about upcoming specials, events, and informative webinars

- Demonstrated public speaking skills when informing students about the GMAT exam through presentations

Professional Skills 

Brand Strategy & Positioning

Critical & Creative Thinking

Teamwork & Collaboration

Leader of Cross-Functional Teams

Qualitative & Quantitative Research

Focus Groups & Surveys

Social Media Strategy & Digital Marketing

Project Management  & Keynote

Get in touch!

Email: johnsons26@mymail.vcu.edu

Website: shaylareneejohnson.com

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